Ad Placement and the Movies
Perhaps you have seen some movies which features products that are very familiar to you. Whatever product is being shown in the movie and you are positively familiar with it, then you would be glad to see it. In a very subtle way, many companies have used movie scenes to advertise their products. While the are movies where you can hardly notice products that are being advertised because of the subtle way it was presented, you will also find movies that are obviously advertising products. Indeed, there are some company owners who have paid producers and directors so that their products will have ad space in the movie.
Here are some of the product ads in popular movies we have seen.
In the movie Youve Got Mail, AOL and Starbucks had their moments of ad space. Without AOL in the film, there would be no story. Although just a comment made by Tom Hanks about the obscurity of Starbucks gave it is needed bit of ad space.
In the movie Sex and the City, many products were advertised. There were many fashion labels advertised in the movie since fashion is a constant theme in the hit TV series. Nike, U-Haul, Apple, and Marie Claire were also included in the hit movie.
In the movie, E.T., Hersheys company cashed in when Elliot uses Reeses Pieces to entice E.T. back to his house. Using Reeses Pieces in the movie was perfect, but people saw the product and it became a hit in the grocery stores as well. This is a very effective subtle technique. Discover more how this technique works.
The not-subtle-at-all ad placement is seen in Adam Sandlers movie Little Nicky. Popeyes fried chicken was the star, the food the Adam, the son of Satan learns to eat with the help of a talking dog, with a not so obvious K-mart bag on his side.
I will not bow to any sponsor is the most quotable quote in Waynes world. This movie provided the plot to advertise blatantly. The quote was said while Wayne was opening up a box of Pizza Hut. One scene showed Wayne explaining that he doesnt believe in selling out while eating Doritos and drinking Pepsi. And, Garth adds his own unsolicited opinion on the idea of selling out while wearing Reebok gear from head to toe.
People react in many ways seeing familiar products in movies. Some hardly notice. Some hate it. Others are happy to see something familiar. This method of advertising has allowed companies to reach a worldwide audience. Advertising on a blockbuster movie reaches millions.